GDPR

Alfi AB in Traryd is the data controller for the processing of personal data described in this privacy policy. In this privacy policy, we explain the types of personal data we store and how we process them. This privacy policy applies to: www.alfiab.com. Please note that Alfi AB only sells to companies and organizations, never to private individuals.

The Data Protection Regulation is the Swedish term for GDPR (General Data Protection Regulation), which came into effect on May 25, 2018, and is the applicable framework for the processing of personal data.

Personal data we collect and process

We process the following categories of personal data:

  • Basic information about employees: Name, date of birth, employment relationship.
  • Basic information about customers: Name, company.
  • Contact information: Address, phone number, email address.
  • Account and profile information: Settings, preferences.
  • Payment information: Transaction information, payment methods.
  • Customer history and engagement: Order and delivery information, discount codes.
  • Active and previous agreements.
  • Customer activity: Reading and action history from electronic communications we send out.
  • Cookies: Our website does not use cookies.

Personal data is usually collected directly from you or generated when you use our services and products. We do not retrieve personal data from other sources.

How we use personal data

Service/contract delivery

We use your personal data to fulfill our agreements with you, i.e., when you have ordered a product or service from us. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill a contract with you.

Customer relationship management

We use your personal data to manage our customer relationship with you. This may include customer service, handling complaints, and troubleshooting regarding your account. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill a contract with you.

Analysis, business development, and service improvement

We continuously work on developing and improving our services and products. Much of this work involves analyzing various forms of personal data, such as customer activity, customer history, and account and profile information. The legal basis for processing personal data for this purpose is our legitimate interest.

Customized user experience

We tailor the user experience and communication to your customer relationship, using personal data for this purpose. The legal basis for processing personal data for this purpose is our legitimate interest. Monitoring or recording of phone calls does not occur.

Sales and marketing

We use personal data in connection with the sale and marketing of our products and services, such as through email communication. The legal basis for processing personal data for this purpose is our legitimate interest. You have the option to opt out of parts of this processing, for example, by opting out of receiving emails from us.

System monitoring, troubleshooting, etc.

We monitor our systems for errors and issues. Some of these processes involve the storage and processing of personal data. The legal basis for processing personal data for this purpose is our legitimate interest.

Security, fraud detection, and criminal activity

We process personal data in our efforts to protect our users and ourselves against fraud, misuse, and criminal activity.

Data storage

All personal data and associated information are the property of Alfi AB and are not disclosed or sold. We prioritize the highest level of security for the storage and handling of this data. Personal data is stored as long as you are a customer with us. Otherwise, the prescribed archiving times by authorities apply.

Compliance with legal obligations

In some cases, we are obligated to process personal data due to other legal obligations. An example of this is information related to sales, which we are required to record and save according to accounting laws. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill a legal obligation imposed on us.

Your rights

If you want to exercise any of your rights, contact us here.

Right to access your own data

You can request a copy of all data we process about you. Contact the above email address to exercise your right to access.

Right to rectification of personal data

You have the right to request that we correct or supplement data that is incorrect or misleading.

Right to erasure of personal data

You have the right to have your personal data erased without undue delay. You can request that we delete data about yourself at any time. Note that information that we are obligated to retain due to other legal obligations (such as the Accounting Act) will not be deleted.

Restriction of processing of personal data

In certain situations, you can also request that we restrict the processing of data about you. You do this by managing consents or reservations in our solutions.

Objection to processing of personal data

If we process data about you based on our data or on the basis of a balancing of interests, you have the right to object to our processing of data about you. You do this by managing consents or reservations in our solutions.

Data portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format. Contact the above email address to obtain your personal data.

You can complain about our processing of personal data

We hope that you inform us if you believe that we are not following the rules of the Personal Data Act. Please let us know first through the contact or channel you have already established with us. You can also complain about our processing of personal data to the Swedish Data Protection Authority (IMY).

Traryd, June 1, 2024, Alfi AB